First, we talk to seemingly everyone. Yes, customers, vendors, employees, board, C-suite, and maybe an opinionated neighbor or two. We learn about your ideas, your product, your services, the people who love it, and the people who don't. We study the market, look at trends, stare into space, stir ideas, cover, and let simmer. In the end, we'll know the value.

To create a customer, is the only purpose of an organization. What matters most is how you solve their problem. What matters second is how you explain it. Logic is for suckers. The onlytrueway to move minds is through the heart, Cupid. With story comes illustration of the message through logo, color, fonts, and images that articulate the value.

Strategic choices must be made to gain a competitive advantage. We help you develop and define your aspiration, determine where you play, decide how you win, identify core capabilities, and establish a management system that supports your strategy. Using this structured approach provides a roadmap to focus your efforts and resources on what matters most.