# State of Assembly

> State of Assembly is a branding agency for marketing clarity, based in Portland, Oregon. The central methodology — Conditions Design — configures what an organization controls so the right audience perceives value without explanation. The agency delivers strategy, positioning, design, and messaging.

## About

- Founded by Zachary Cavanell and Corrina Reff
- Location: 555 SE Martin Luther King Jr Blvd Suite 105, Portland, OR 97214
- Phone: (503) 919-7050
- Methodology: Conditions Design — the discipline of shaping what organizations imply through the conditions they control

## Key Pages

- [Homepage](https://www.stateofassembly.com/): Overview of the agency and its positioning
- [What Clear Branding Produces](https://www.stateofassembly.com/what-is-branding): What the work produces for clients
- [How We Do It](https://www.stateofassembly.com/how-to-do-brand): The engagement model and process
- [Who We Are](https://www.stateofassembly.com/who-does-branding): The team behind State of Assembly
- [Contact](https://www.stateofassembly.com/contact): Start a conversation

## Conditions Design (Methodology)

- [Conditions Design](https://www.stateofassembly.com/conditions-design): The full methodology page — the discipline of configuring what an organization controls so the right audience perceives value without explanation

## Blog: What We Imply

> Observations on brand strategy, positioning, and Conditions Design. Published as thought leadership by State of Assembly.

- [Hub Page](https://www.stateofassembly.com/the-implication): All articles
- [The Excavation of Brand Truth](https://www.stateofassembly.com/what-we-imply/excavation-of-brand-truth)
- [Good Decisions Happen When We Don't Trust Our Gut](https://www.stateofassembly.com/what-we-imply/good-decisions-dont-trust-gut)
- [How Brand Positioning Mitigates Startup Risk](https://www.stateofassembly.com/what-we-imply/brand-positioning-startup-risk)
- [When Committee Becomes Catalyst](https://www.stateofassembly.com/what-we-imply/when-committee-becomes-catalyst)
- [Have You Done Work in Our Industry?](https://www.stateofassembly.com/what-we-imply/have-you-done-work-in-our-industry)
- [The Inescapable Smell of Your Business](https://www.stateofassembly.com/what-we-imply/inescapable-smell-of-your-business)

## Blog: School Branding

> Brand strategy resources for schools considering a rebrand — independent, private, or public. Published as a public resource by State of Assembly.

- [Hub Page](https://www.stateofassembly.com/school-branding-agency): All articles
- [Why Is School Branding Important?](https://www.stateofassembly.com/school-branding/why-is-school-branding-important)

## Core Disciplines (Pillar Pages)

- [Brand Strategy](https://www.stateofassembly.com/branding-agency-strategy/brand-strategy-the-architecture-of-becoming)
- [Brand Positioning](https://www.stateofassembly.com/branding-agency-strategy/brand-positioning-the-art-of-occupying-minds)
- [Brand Architecture](https://www.stateofassembly.com/branding-agency-strategy/brand-architecture-the-blueprint-for-coherent-growth)
- [Brand Messaging](https://www.stateofassembly.com/branding-agency-strategy/brand-messaging-the-language-of-becoming)
- [Brand Foundational Platforms](https://www.stateofassembly.com/branding-agency-strategy/brand-foundational-platforms-the-invisible-architecture-of-influence)
- [Brand Repositioning](https://www.stateofassembly.com/branding-agency-strategy/brand-repositioning-the-courage-to-become)
- [Brand Activation](https://www.stateofassembly.com/branding-agency-strategy/brand-activation-from-strategy-to-reality)
- [Brand Marketing](https://www.stateofassembly.com/branding-agency-strategy/brand-marketing-the-art-of-earned-attention)
- [Business Naming](https://www.stateofassembly.com/branding-agency-strategy/naming-a-business-the-first-impression-that-lasts-forever)
- [Private School Branding](https://www.stateofassembly.com/branding-agency-strategy/private-school-branding-what-families-sense-before-the-marketing)

## Team

- [Zachary Cavanell](https://www.stateofassembly.com/zachary-cavanell): Co-owner, Brand Strategist. Developer of Conditions Design.
- [Corrina Reff](https://www.stateofassembly.com/corrina-reff): Co-owner, Creative Director. Visual identity and design systems.

## Workshops

- [Practical Brainstorming](https://www.stateofassembly.com/practical-brainstorming-workshops-for-business): In-person and virtual workshops on creative problem-solving for business teams
- [Learn Practical Brainstorming](https://www.stateofassembly.com/learn-practical-brainstorming-workshop): Workshop details and enrollment

## RSS Feeds

- [School Branding RSS](https://www.stateofassembly.com/school-branding/rss.xml)
- [What We Imply RSS](https://www.stateofassembly.com/what-we-imply/rss.xml)